Go-Viet's CEO sits down to discuss how the Gojek platform could make a difference for both Vietnam's consumers as well as the society overall.
Christy Trang Le was appointed as CEO of Go-Viet in April this year following the departure of two top executives.
Her appointment has been expected to turn the page for Gojek’s ambition in the Vietnamese market. After one year of operating in Vietnam, Go-Viet said it has crossed the 100 million rides benchmark. However, much more needs to be done in order to become a multi-service platform, similar to what Gojek offers in Indonesia, including rolling out Go-Car and Go-Pay services.
Christy Trang Le is a familiar face in the Vietnamese tech and entrepreneurship community. She was the former CEO for Facebook Vietnam and used to work alongside her husband, Sonny Vu, at consumer wearables startup Misfit Wearables, which her husband co-founded and which was later acquired by Fossil Group for $260 million.
KrASIA caught up with Christy Trang Le on the sideline of Hanoi Innovation Summit, where she was one of the speakers.
KrASIA (Kr): How did you adjust from the online world of Facebook to the primarily offline world of Go-Viet? What have been some of your key takeaways after taking the hot seat at Go-Viet?
Christy Trang Le (CTL): In the past, I could sit behind my computer and have the confidence that I can understand the situation by just seeing the numbers. With the offline world, there are many things you can’t understand unless you are on the road. And after being on the road, I can also go back to the online world to be more creative and improve the products. It’s complicated but also more interesting. There are of course challenges because our platform affects not just consumers but also drivers, restaurants, and shop owners.
In this combination of online and offline, creativity does not just come from services providers but also the community of users and partners. In the past, I sat in front of my laptop and could work from anywhere. With Go-Viet, I have to be on the road more often, including going to the office to connect with team members.
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