AutoPlay was purchased by Marque Group in New Zealand in late 2018 and was introduced in the Australian market last year.
It is now subject to a major drive by Marque Group to sell the system into dealerships across Australia and is being showcased to Australian dealership management at the AADA Convention and Expo in Melbourne.
Marque Group says that AutoPlay is an intuitive leads management system that digitises the road to the sale, without fundamentally changing the way salespeople sell cars.
AutoPlay’s Sales Pipeline has multiple features including lead and data capture, digitised forms, video emailing, API integration, reporting, and more – all of which work to make the sales process easier, faster and cheaper for dealerships.
The General Manager of AutoPlay Australia, Brendan Bates, told GoAutoNews Premium: “AutoPlay is about lead management and replacing the lost art of nurturing a lead.
“We really focus on better nurturing the leads from the point of getting the lead into the dealership and then supporting the activities of the salesperson with that lead contact to get them through the road to the sale. This results in a better experience for the buyer of a vehicle and a better conversion for the dealership.”
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