Picap, a ride-hailing platform focused on motorized scooters out of Colombia, continues their campaign of aggressive growth. The company started in Colombia and continues to expand throughout Latin America and now has plans to push into Guatemala and Chile.
Last year, the startup reached the 3 million rides mark, expecting to consolidate to 5 million per month with these new efforts. Moreover, it is already operating in 13 cities across Colombia, Mexico, Brazil, Argentina and Peru.
Although it’s not clear in which cities it will premier, I would assume it will be in the capital cities, Santiago and Guatemala City. However, I’m looking more into this.
In Mexico City, the startup already signed up 8,000 drivers. These drivers use motorcycles with a 125 to 150 cylinder engine, in order to maximize gas consumption. In turn, these broader margins allow them to offer cheaper rides. This opens a new mobility alternative to a broader public.
According to La República, they already have permits to operate in Mexico. However, when I talked to Hector Neira, the founder, he told me they were operating under a sponsor model with no revenue, for them to be able to operate legally.
In terms of safety, Mexico’s pilot program is implementing different measures to diminish risk. Some of these include road safety tutorials for drivers, protection usage and hygiene of helmets.
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