Arctic Shores is a UK-based startup that has made a name for itself through seamlessly blending AI, gamification, and neuroscience to offer stronger and more diverse psychometric assessments for hiring employers.
The startup has now secured €5 million in Series A investment to accelerate its international expansion. Beringea led the round, with participation from existing shareholders including Candy Ventures. The round brings the total amount raised by the startup to €9.1 million.
Arctic Shores’ develops online and app-based gamified psychometric tests for recruitment. Its tests use behavioural tasks and micro-shifts in responses to determine personality traits – including appetite for risk and problem-solving ability – breaking free from the traditional question-based approach. Collecting 7,000 data points, the platform is able to identify which candidates are most suited to a role in a company.
This data-driven and objective approach has been shown to increase diversity by as much as 60%, improve the quality of hires by up to 40%, and raise positive candidate feedback to over 80%.
Since it was founded in 2014, Arctic Shores has helped over 140 organisations across 40 different countries to predict better hires from over 500,000 candidates. The business is rapidly expanding internationally, making up 48% of its revenue in this financial year. Its offices in Manchester, London, and Singapore support a fast-growing roster of global clients, including PwC, Airbus, Siemens, and Deutsche Telekom.
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