Car dealers using alternative choices to help find and entice new consumers and to help offer up more inventory all while keeping up their online and social media efforts.
In fact, dealers have been using services like eBay Motors and similar portals for years — if not decades.
However, the online vehicle listing space is growing, meshing with social media and online shopping channels not traditionally thought of as automotive.
Take Facebook, for example.
In one of a series of dealer-related upgrades, Facebook is beta-testing an automotive inventory ad integration with CDK Global, a partnership that Facebook says will be the first one to include automotive inventory integration with Facebook ads.
“Dealers can now automatically and seamlessly connect their entire vehicle inventory to run AIA directly from their Facebook account,” a company spokesperson said in an outline of the upgrades shared with Auto Remarketing via email in August.
“For dealers who are using CDK for their website service, this will also automate the pixel implementation required for AIA,” the spokesperson said, referring to the acronym for automotive inventory ads.
In another upgrade, dealers can now manually create vehicle catalogs for auto inventory ads on Facebook instead of having to upload a data feed.
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