Booking hotels through online channels isn't something that is particularly popular in the Philippines. With a plethora of fake online sites, online travel scams, and information pushing, and credit card-online requirements, many Filipinos end up forgoing travel plans to avoid the hassle entirely.
Here to assist and help overcome these challenges, Traveloka, an online booking platform, introduces its newest marketing campaign – Tita T, an embodiment of everyone’s favorite and most knowledgeable member of the Filipino family. After all, who doesn’t have a tita or two that they always turn to for various concerns?
“Tita T is a campaign that aims to boost the confidence of Filipinos to book their travel needs, particularly accommodations, online. There are only a few reputable online travel platforms that can provide them what they need at the tap of their fingers. Traveloka is one of them, continuously innovating to provide Filipinos the best experience and more accessibility when it comes to booking their hotels online,” said Miguel Capistrano III, Country Market Manager for Accommodations of Traveloka Philippines.
A study done by Traveloka revealed that Filipinos would trust their relatives more than anyone else when it comes to brands and products that they would purchase online. Unlike other consumer goods available online, hotel bookings are special as these are usually booked for vacations and special occasions – and one bad booking can ruin the whole trip.
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