Microsoft recently announced they are expanding their efforts within the automotive industry and announced a new program. This program will be aimed at supporting auto manufacturers with development of autonomous cars.
The updated automotive strategy for Microsoft consists of three key principles that Microsoft shared in a new blog post:
- We partner across the industry. We are not in the business of making vehicles or delivering end mobility as a service offerings.
- We believe data should be owned by our customers, as insights from data will become the new drivers of revenue for the auto industry. We do not monetize our customers' data.
- We support automotive companies as they enhance and extend their unique brand experiences to expand their relationships with their customers.
Based on these principles, it's clear that we won't see a car made by Microsoft. Instead, the company will partner with manufacturers to create unique experiences.
Microsoft's first point of its new strategy is to "empower connected vehicle solutions." This is done largely through the Microsoft Connected Vehicles Platform (MCVP) which combines cloud and computing services with partner networks to "build connected driving solutions that span from in-vehicle experiences and autonomous driving to prediction services and connectivity." Microsoft announced several new partnerships for this program, including LG Electronics', Faurecia, and Cubic Telecom. Microsoft already works with Volkswagen and Renault-Nissan-Mitsubishi Alliance.
Read more here
Join us November 12-15 for the Property Portal Watch Conference Madrid 2019.