A banking company has issues a memo to its clients looking to invest claiming that OnTheMarket, a user of its banking services, is better at generating leads, is more cost-effective, and is more talented in marketing than its rivals.
Zeus Capital describes itself as an “independent investment banking boutique” and has been used by OTM as its so-called ‘nominated adviser’; it helped the portal’s parent company prepare for floating on the London Stock Exchange.
Zeus has also been commissioned for similar work with Purplebricks.
Now it has issued a statement saying that OTM has agreed a listings deal with Barrett Developments - one of Britain’s largest housebuilder, with four separate brands - is merely the start of things to come.
Zeus says OTM “continues to build the contracted agent customer and shareholder base and in addition is now building a network of property developers.”
It says that property portals provide strong marketing results for what it calls “the fragmented property development market” and claims house builders enjoy a “pricing uplift” as a result of such low cost marketing.
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