Consumers using the Auto Trader platform can now view 360-degree photos of both the inside and outside of any car. The images will be an option on car listings and according to the companies will help customers learn more and better engage with their inventory.
Carol Fairchild, the Commercial Directory for CitiNow stated, “Auto Trader is a leading classified marketplace in the UK, and integrating our 360-degree and video technology means retailers can improve their ad quality, making their car the star, increasing trust and transparency."
“In the modern marketplace, your online presence is crucial, and high-quality imagery, 360 spins, and video can transform the experience, attracting more customers and crucially increasing the conversion of online traffic to enquiries and in turn sales."
“CitNOW Web makes uploading high-quality assets simple, and it’s going to be a growing part of our focus in the coming months and years.”
Currently, CitiNow's mobile app lets retailers access car listings and put them onto their platforms easily which gains them access to tons of high-quality images and videos of vehicles.
Auto Trader has found that consumers tend to spend an additional minute or so on listings and advertisements when they have videos available. The added images from CitiNow should increase consumer engagement.
Karolina Edwards-Smajda, the Director of Commercial Products for Auto Trader, stated that “All our research tells us just how impactful video and high-quality imagery can be in driving greater consumer engagement with the retailer."
“With 90% of all car buyers viewing a car online first, it’s never been more important for retailers to create the best possible first impression of both the vehicle and their brand."
“We’re committed to helping our customers win."
“That’s why we’re excited to partner with CitNOW to incorporate this innovative technology into our marketplace, which we believe will further help retailers stand out in today’s increasingly challenging and competitive market.”
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