ActivEngage, a retail solutions company, recently announced the start of ActivSEO. This new service is focused on providing search optimization services based on MXS Solutions.
“After listening to our customers, we took a calculated approach to the solutions we offer. Our most successful dealers told us SEO isn’t just about increasing website traffic — it’s about driving motivated buyers to the showroom. So, we worked with MXS Solutions to develop a more advanced approach to optimizing search. ActivSEO focuses on generating high-intent website traffic that wants to engage with the dealership. Our messaging team then converts these shoppers into customers that visit the store,” said Ted Rubin, ActivEngage President.
ActivSEO recently conducted a pilot program with Mercesdes-Benz within Atlantic City and proved that the service can help to increase overall website visitors and consumer conversion.
“Given our strong partnership with ActivEngage, we were confident that ActivSEO would help our stores, but the results far exceeded our expectations. Mercedes-Benz of Atlantic City saw a 144% year-over-year increase in unique visitors and our chat lead volume increased 2x without lowering lead quality — proof that ActivSEO generated low-funnel customers on our website,” said Michael Sloane, Dealer Principal at Park Avenue Motors.
MXS Solutions and ActivEngage both claims they have a focus on customizing online marketing services for those within the car industry.
Currently, ActivSEO has an entire team to help dealerships develop several search techniques to improve their results. The team will assist with highlighting of keywords for the dealership's market, create new pages based on what customers are searching for, keep track of search rankings, and offer analysis every month to keep track of search results and improvements.
“ActivEngage and MXS Solutions are united by a shared goal: to offer services that maximize results for car dealerships. That’s why ActivSEO provides a tailored solution to each dealer client,” said MXS Solutions President, Marc Dib.
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