Greater Sum Ventures (GCV), a Knoxville-based entrepreneurial growth equity firm that invests in lower-middle market tech-enabled business services companies, has sent an announcement to its Vacation Brands and Property Brands teams that it has connected its short-term and long-term property management companies into a new brand, Inhabit IQ.
According to an internal announcement, “Inhabit IQ is a unique collective of tech-forward software companies, formerly Vacation Brands and Property Brands, serving the residential, commercial and vacation rental industries.”
Over the last year, GSV led a private-equity-funded rollup, acquiring majority stakes in large technology companies and service providers in the professionally managed vacation rental industry (including Streamline Vacation Rental Software, Bizcor, Bluetent (which purchased Visual Data Systems), Rental Guardian, Virtual Resort Manager (VRM), iTrip Vacations, and LiveRez).
Initially, GSV aggregated these companies under a short-term rental umbrella known as Vacation Brands. GSV led a similar initiative in the long-term rental management industry under the Property Brands label.
According to the email, “Vacation Brands and Property Brands have come together to form a new entity doing business as Inhabit IQ,”
The announcement named a new leadership team:
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