This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.
Cabify wants to expand mobility options to new cities and integrate mobility services to a greater extent through collaboration agreements.
The Spanish mobility company Cabify announced recently the launch of a campaign that for the first time in Spain integrates the services of driver transport vehicles (VTC), taxis and MOVO electric scooters and scooters. It is the most ambitious commitment made so far in Spain by a mobility company to show a multimodal, comprehensive and inclusive offer of different mobility options from a single application and give the user the opportunity to choose at any time the most convenient to their needs
The campaign "Your decisions move you" occurs after having included the taxi service in the application of Cabify in cities such as Madrid, Valencia and Santander, as well as scooters and electric motorcycles in Madrid, electric motorcycles in Barcelona and scooters in Malaga and Valencia, present in this city through the MOVO application and in a few weeks also in Cabify.
Cabify has a firm commitment to continue advancing in Mobility as a Service (MaaS) as a strategic axis in Spain, the market that saw it born and that in 2018 showed strong growth of 114% in the number of users, 116% in the number of trips and 98% in its turnover, which reached 114 million euros.
All this led to the creation of 6,500 direct and indirect jobs in 2018. Having reached its first collaboration agreements with the taxi sector in some cities, Cabify wants to continue promoting new agreements and take them to more cities to continue completing its mobility offer gradually, always respecting and adapting to the regulations in each territory.
"Our commitment to mobility as a service is total and that is why we continue working to reach new agreements with the taxi sector, which allows us to offer the greatest possible number of options to move around the Spanish cities and that it is the user who chooses in each moment that suits him best," said Marino Silveyra, President of Cabify Europe.
"With these types of campaigns and especially coinciding with the European Mobility Week, Cabify is committed to contributing to the design of smart cities by offering various mobility alternatives that respond to citizens' concerns in a sustainable and effective way," explained Daniel Rodrigo, Head of Marketing, Outreach and Awareness of Cabify.
As the first carbon neutral mobility company in Europe and Latin America, Cabify also reaffirms through this campaign its commitment to accompany citizens towards a more sustainable future, promoting new consumption habits that contribute to making cities better places to live.
Under the concept "Your decisions move you", the campaign has the purpose of promoting that people move in the right direction, towards a mobility that favors environmental care by shaping the urban efficiency of tomorrow. Madrid, Barcelona, Valencia, Seville and Malaga, are some of the cities where the campaign has been promoted through screens, canvases and urban and digital furniture:
These are some of the main messages that can be visualized as of today: Cabify, the strategic mobility partner par excellence, aims to convert the cities in which it operates in better environments to live, where the Mobility as a Service concept (MaaS) lead this transformation that allows the evolution of mobility, the optimization of technology, the interconnectivity of displacement data and the protection of the environment in which we live.
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