Dealer.com, a Cox Automotive brand, announced recently its selection as a website and digital advertising provider for General Motors. Through the Website Choice program, General Motors dealers can leverage Dealer.com's premier digital marketing solutions, including the latest innovations that are dedicated to forging the shortest and most personalized path to customer engagement and dealership growth.
"Dealer.com is thrilled to offer General Motors an industry leading end-to-end digital marketing solution built on our 21 years of technology investment and unmatched insights into automotive shopper behavior," said Wayne Pastore, General Manager, Dealer.com. "We are proud to be selected as a GM vendor partner and look forward to providing its dealers with data-driven technology and expertise that meaningfully connect dealers with today's digital consumers."
Dealer.com's digital storefront offers dealers participating in the Website Choice program superior content, tools and professional services to address the challenges facing dealers and their customers. The website platform delivers personalized experiences that attract, engage, and help convert online shoppers at every stage of their journey. The unique combination of people, skills, data, innovation, and partnerships with both OEMs and Internet properties gives Dealer.com clients a strategic advantage in the execution of content, digital creative, SEO, advertising and social strategies. The partnership with General Motors will help bring unsurpassed business intelligence and insights to digital dealerships.