Drive Vauxhall recently launched a new website that will respond to a consumer's needs by updating the layout and displayed content based on a user's profile.
Built by car dealer website specialist Bluesky Interactive, it boasts an ultra-fast SuperSearch function and is very quick to load – especially on mobile devices. It’s also possible to book a service online in as little as one step.
The innovative technology can personalise the content shown to visitors based on their needs and expectations, changing the banner content, reordering sections of the page and making it as easy as possible for them to find their way to the pages and information that matters most to them. Content can even adapt and change as they navigate around the site.
Rob Keenan, Drive Vauxhall Group Operations Director, said: ‘Our customers are at the heart of our business and it’s essential that we provide the very best user experience – which involves providing a personal experience for them as an individual.
‘Our new website facilitates this based on what the customer needs from us, would like to know or is searching for, in order to make the website as relevant and efficient as possible for them.’
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