The all-new Instant Cash Offer consumer experience further strengthens the already popular tool, which boasted a 41 percent year-over-year increase in the number of offers generated in 2018. Using Kelley Blue Book's industry-leading valuation data, the tool enables car owners to receive a valid cash or trade-in offer from a dealer on their current vehicle by entering details online, as well as locate and identify the Kelley Blue Book Fair Purchase Price for their desired replacement vehicle.
Updates to the Kelley Blue Book Instant Cash Offer consumer experience include:
- A modern, user-friendly vehicle condition assessment, eliminating consumer confusion by using clear visual examples and removing complicated automotive jargon to keep users engaged throughout the process. As a result, the tool provides a more accurate assessment and eliminates on-the-lot friction, resulting in a better customer experience.
- A new Instant Cash Offer Certificate that highlights easy-to-follow next steps, ultimately driving more consumers to dealer lots to redeem their offer and replace their old vehicles.
- The new Instant Cash Offer consumer experience is intuitive and mobile-friendly, attracting the next generation of car shoppers with the online shopping experience they demand.
The newly enhanced Instant Cash Offer Dealer Admin Tool allows dealers to better manage offers, strategically organize multiple vehicle searches through a more efficient layout, easily track offer status and next steps, and most importantly, provide a new side-by-side offer assessment page, enabling dealers to show customers any updates made to their original offer after their on-site interactive walk-around.
In today's technology-enhanced market, consumers want a fast and easy path to get the information they need to make confident decisions. The new Instant Cash Offer consumer experience enhancements improve consumer experience and allow dealers to create, structure, and negotiate more transparent, efficient deals for all parties involved.
"When it comes to selling or trading in a vehicle, dealers and consumers ultimately want a fast, hassle-free process to reach terms where everyone receives a quality deal," said Colin MacGillivray, Vice President and General Manager of Kelley Blue Book Dealer Solutions. "The modernized Kelley Blue Book Instant Cash Offer consumer experience and Dealer Admin Tool create a more transparent, streamlined and accessible experience during the complex car-buying process."
SOURCE Kelley Blue Book