A Toyota Yaris will be placed on display inside of a large shopping bag at the Kings Cross station within London as apart of the marketing push by the BCA owned auto retail platform cinch.
Two months after the remarketing specialist’s first consumer-facing online car retail venture was officially launched it upped its marketing activity with the week-long marketing installation.
The activity comes as competition in the online car retail space continues to heat up.
Recently carwow followed-up its recent £25m funding round, led by Mercedes-Benz owner Daimler, with the launch of a crowdfunding scheme which encouraged car retailers to “join their journey”.
To date, the business has raised £55 million from leading venture capital investors including Accel, Balderton, Episode 1 and Vitruvian and it said that its new funding streams would help to “deepen its presence in Europe by investing in talent, product development and marketing”.
Cinch does not only face fresh competition from carwow, however.
Earlier this month Cazoo followed up its recent UK recruitment drive with a further £25m raised in a new funding round, taking its total fund-raising effort to £55m before its launch later this year.
Furthermore, last month saw the Daimler and Volkswagen-backed online used car retail marketplace Heycar launched in the UK, with a dealers stock of over 100,000 vehicles available for consumers to browse.
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