Cars.com, the online auto retail platform, recently announced that they have witnessed a record number of web traffic which they attribute to investments to their SEO and mobile efforts.
In August of this year, Cars.com reported more than 50.3 million car shopper visits. That was a 26.8% increase over the same time last year and the highest ever for the business, according to Cars.com, which sourced Cars.com internal data, Adobe Analytics and Google Analytics, August 2019.
Cars.com Chief Executive Officer Alex Vetter said his company’s strong traffic numbers can help dealers drive retail sales heading into the fourth quarter. He added that Cars.com shoppers have an average purchase horizon of 50 days.
“Targeting a qualified population of car shoppers who are in market and ready to buy will deliver significantly higher sales conversions for retailers, and much more cost effectively than paid search and other marketing channels,” Vetter said in a news release.
Also on the topic of mobile, Cars.com sourced “App Annie Data, August 2019” in reporting that its focus in that area has resulted in the No. 1 downloaded app in the car-shopping category.
Cars.com says it is continuing its “clean SEO strategy” and mobile-first product development approach, and because it says the majority of car shoppers are browsing on the go, Cars.com continues to invest in mobile.
The company also reported that its shopper leads from its consumer audience and direct web transfers into the dealers’ websites showed a 10% year-over-year increase, according to Cars.com internal data, Adobe Analytics and Google Analytics, August 2019.
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