Consumers put the price they want to pay for their ride, drivers choose to accept it or not, pick up the customer, and go wherever you'd like. You can also then compare your bid to the same ride through Lyft, Uber, or other ride-hailing choices.
This is the hybrid approach to ride-sharing that Bid2Ride is introducing in the Washington, D.C., area on Tuesday. By taking only 15 percent from each driver's fare (compared to around 25 percent on the Uber and Lyft platforms), riders can get a 20 to 30 percent cheaper ride compared to traditional options like Uber — if their bid is accepted.
What's in it for drivers to accept a lower fare instead of sticking with industry giants like Uber? Transparency. Bid2Ride's CEO Jahan Hakimi said in a phone call thatdrivers are given rider information including destination and how much drivers will make on the ride.
"If drivers have all this information," he said, "they're willing to take this discounted ride." After talking to more than 200 ride-share drivers, Bid2Ride found that with enough information, drivers thought it was worth it. If enough drivers join the app after the launch, Hakimi said adding on driver health benefits could be possible some time next year.
Instead of hauling back to a hotspot without a paying passenger (known as "deadheading," or sometimes deadlegging, in industry terms), Bid2Ride hopes to entice drivers to pick up a nearby rider at a lower rate. With more knowledge about what they're getting into, drivers can make ride-hailing trips more efficient and productive, in theory.
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