More and more people used texting to communicate. In order to connect with consumers outside of their dealerships, companies will need to stop relying so heavily on emails according to Xtime, a car dealer software developer.
To communicate, consumers use email and many other channels, according to Xtime. If dealers ignore one or more of those channels, they could lose potential business, the company said.
Now, Xtime is launching a product that it says can help dealers reclaim these missed opportunities.
Text Marketing is an add-on available to clients using Xtime Invite. Xtime says that with its Text Marketing feature, dealers can diversify their outreach strategy. They can “cut through the marketing noise,” according to Xtime. That can help dealers better engage with customers through the mode of communication they prefer.
As an add-on to the Xtime Invite product, the feature is available immediately to all U.S. franchise dealers.
“Dealers have a hard time getting vehicle owners to respond to marketing communication, even when it includes convenient links and advantageous offers,” Xtime vice president and general manager Tracy Noonan Fred said in a news release.
Fred sourced data from OnSpot Social that showed 89% of consumers prefer to communicate with organizations via text.
“So being able to text straight from the SMS platform is an optimal way for dealers to capture a consumer’s attention and begin a conversation that leads to new business,” Fred said. Xtime also sourced Gartner in noting that texting response rates have increased to 45%.
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