Google cleaned up its payment processes with India after some Google Pay app mergers, and now the company is going further.
With the new “Spot” platform for Google Pay, businesses can craft an experience for their customers within the app.
Alongside other recent announcements for India, Google’s new Pay developments are focused on businesses. The Spot platform allows a business to create a listing for the Google Pay app which, in turn, offers a customizable branded experience for that business. Customers can then see the items that store is selling through the digital storefront and both order and pay for them through Google Pay. Google says that UrbanClap, Goibibo, MakeMyTrip, RedBus, Eat.Fit, and Oven Story are all already supporting the platform through early access.
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