In an online survey, recruitment expert Hays investigated the main reason for job seekers to terminate an application process early. 35% of the respondents indicate that the cause lies mainly in their duration; they prefer a short and well-arranged application process. The poll also shows that 30.3% of the respondents drop out due to poor communication, or inadequate transparency. Other interviewees decide to withdraw from the application process if the interviewer is unprepared (14.1%) or the interview is not structured (7.4%). The remaining 13.1% say they have a different reason.
Simple and fast
Why are the time span and complexity of the recruitment process the biggest deal breakers for candidates? Davy Ghysels, Marketing Director at Hays states: “We live in a flashy, rapidly evolving world. People are used to getting information quickly, even while looking for a job. Candidates prefer a quick and easy application process. A previous survey at our company already showed that 71% would exit out of an online application form if it would take more than 15 minutes to complete it. Because of this companies miss out on a fair number of potential employees."
Hays points out the consequences of an ill-considered application process as well. “One of the biggest challenges facing business leaders today is attracting the right people with the right skills. As a result, competition to recruit the best talent is fierce. Candidates also share their experiences with the application process with their peers or family members. A smooth application process is therefore also part of a good employer branding strategy,” says Ghysels. "Employers must therefore ensure that interested candidates have the best possible experience in all sorts of ways."
Fortunately, most frustrations experienced by candidates can be addressed by the employer. It is important that the candidate experiences being a priority. For example, always confirm receipt of the candidacy and ensure that there is never any communication silence. Also do not include too many application rounds or interviews - note the duration of the total application process if you do not want to miss out on talents.
In short, consider the different phases that the applicant goes through, anticipate possible stumbling blocks, and ask recruitment experts for advice.
"If you want to make your candidates feel like they are a priority, it can only be through timely, regular contact, and unified comprehensive application procedures without delay," Ghysels concludes.
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