The PSA Groupe recently announced that they will be replacing seven of their current eight auto label brands with their new "Spoticar" brand.
Marc Lechantre, the Director of the Used Car Business Unit for PSA, recently sat down with Fleet Europe to discuss Spoticar.
What exactly is Spoticar?
Spoticar is the second-hand vehicle channel that will cover all PSA brands except DS. It has already been launched in France and ten other European countries will follow later this year.
Within the framework of PSA’s Push to Pass-plan, we decided to replace seven of our eight existing second-hand car labels by one new brand. So, Peugeot Occasions du Lion, Citroën Select, Opel Sélection, Vauxhall NetworkQ, Cardays, Eurorepar Car Service Occasions and Occasion Garantie are all replaced by the new label. Only DS Certified, the second-hand label of our premium brand will remain alongside Spoticar.
Why did you change your strategy?
The first reason for the launch of one B2C-multibrand label is that it will enlarge our customer base with people interested in other used cars than those of the PSA brands. The second reason is simplification for our dealers, who often represent several of our group’s brands and had to invest in different labels with all the obligations that came with it. The Spoticar label makes their organisation less complex. The third reason is that replacing eight different labels by only two, helps us to effectively concentrate our marketing efforts.
What are the criteria for a car to be listed on Spoticar?
There are numerous criteria in order to be eligible for the different types of warranty that are associated with the Spoticar label. They can differ from one market to another but mileage and age will always be taken into account.
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