For auto dealers to find success they will need to adhere to multi-channel models when it comes to car retail.
That’s the conclusion of a survey of 2,000 consumers carried out by Auto Trader, which revealed that nearly half (45%) would already be happy to complete the whole purchase online if buying on finance.
This increases to nearly two-thirds (64%) for 18 to 34-year olds.
Whilst the average number of retailers visited has reduced from five to just two, the retailer remains vital.
Consumers think it will be 19.5 years before new cars are bought without any human interaction at all
According to Auto Trader research, three in four (74%) consumers wouldn’t buy a car without speaking to a retailer.
“Dealerships will remain central to the world of automotive retailing, but they will have to evolve as the one size fits all approach is fast becoming redundant,” said Nathan Coe, Auto Trader’s CEO-Designate.
“Retailers will need to adapt to provide a blended experience for consumers so they can choose the right journey for them, be it online or offline, or any combination of the two.”
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