A "dating" auto platform that's designed to bring consumers together with auto dealers that is free for customers and has a $7 fee for dealerships has recently launched.
Called Mogo, the agency was introduced nationally in the past couple of weeks by Adelaide businessmen Vanya Andropov and Greg Harris.
It is said to be unique in the way it bonds buyers and sellers and has media giants including News Corp, Nova Entertainment and Foxtel as major investors.
Speaking exclusively to GoAutoNews Premium, Mr Andropov said Mogo had already registered more than 1500 dealerships and was building its customer base through social media, including Facebook.
But the investment by capital equity media company Scaleup Mediafund (SUMF) last month has put Mogo onto a higher plane, allowing it immediate access to publicise itself through the News Corp print and online platforms, on radio through Nova, and through target media groups such as Foxtel and real estate site REA Group.
SUMF, which started in 2017 as an equity company dealing in media services, gives Mogo the avenue to put together a marketing and advertising campaign through News for television, followed by other initiatives to publicise and promote Mogo, Mr Andropov said.
Mogo works by introducing people, who are ready to buy a car, to a dealer and, said Mr Andropov, is “much like a dating site”.
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