Dealerweb, an inter-dealership auto trading company, recently finished the final phase of their data integration program.
Its data shows that data integration can save a dealer 10 minutes of administration time per vehicle, and the synchronisation of marketing preferences across technology platforms improves GPDR compliance.
The platform now works with CDK, along with website providers including G Forces, Bluesky, and Autoweb.
Dealerweb also links with AutoTrader, Car Guru’s and Motors.co.uk, automatically capturing web-leads from these online lead generation platforms.
Martin Hill, Dealerweb CEO, said: “Dealers have to navigate an increasingly complicated sales and compliance process.
“We aim to make it as easy as possible to manage every lead through the sales process and ultimately increase conversion rates.
“We have completed the first phase of an extensive programme of upgrades that will see Dealerweb systems integrate seamlessly with other technology and data platforms.”
Dealerweb undertook the programme to help dealers manage an increasingly complex technology ecosystem.
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