Jill Campbell, the Executive Vice President and Chief People and Operations Officers for Cox Enterprises, recently touted that the company has managed to hire the right kind of employees to help encourage growth within the industry.
Commenting on the appointment of John Kovac as Senior Vice President, Brand, Marketing and Creative for Cox Enterprises effective immediately, Campbell said Kovac’s “entrepreneurial spirit and innovative approach to marketing” will help highlight Cox as a leading employer. That, she said, will allow the company to continue engaging “the talent we need to build a better future.”
Kovac previously served as Cox Automotive executive vice president and chief marketing officer. In his newly created role, he will build centers of excellence that concentrate on employment brand, recruitment marketing, creative design, video and live event production.
To drive awareness, favorability and employment consideration, Kovac’s team will provide marketing strategy and support services to help result in a strong connective thread across Cox's business divisions, products and brands.
That includes new investments in cleantech and esports, according to the company.
Beginning his 20-year career with Cox at Autotrader, Kovac joined that company in its startup days as one of its first employees.
Cox Enterprises said Kovac eventually built Autotrader — which it described as a “digital classifieds pioneer” — into a household name. According to Cox Enterprises, Kovac has since helped establish Cox Automotive as a “transformational force for automotive retail.”
Kovac’s new leadership position is his first within the parent company, Cox Enterprises says it is recognized nationally among the top places to work, noting that it offers employees best-in-class health, wellness and financial benefits.
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