Mood Media wants to be the default choice for auto dealerships wanting to update their brand.
The company focuses on media solutions and consumer interactions recently revealed its new multimedia brand experience platform called Harmony. This technology platform allows brands to bring their in-store content together and allow the company to manage their messaging, interactive components, and music within one CMS.
The platform hopes to allow brands to better customize their in-store branding and advertising through this single platform. Mood Media hopes this will allow companies to better integrate the different media portions of their brand.
The company also claims this will allow companies to move away from other platforms and CMSs by offering an all-in-one platform that makes brand management easier to implement within stores.
“Our new Harmony platform alleviates major pain points that many retailers and other consumer-facing businesses deal with due to having to use multiple vendors and systems,” Mood Media Chief Executive Officer David Hoodis said in a news release.
“With our new end-to-end offering, brands gain the unprecedented ability to manage all of their tech-powered in-store experiences in one place, via an easy-to-use dashboard,” Hoodis continued.
Mood Media is also launching its Harmony A/V Media Player within its Harmony platform which is a multimedia device for companies to use to play high definition content including video, music, HTML5 content, RSS feeds, live streams, etc.
This new A/V player also claims better control over music including a large library of songs to choose from, better digital signage, a large amount of digital storage, and low power use. The platform will also include easy installation and automatic updates.
“This device is the newest hardware option within our Harmony platform, which gives our clients — including those in retail, QSR, automotive, healthcare and hospitality industries — a true one-stop-shop where they can operate all of their in-store solutions from a single multimedia platform, significantly reducing IT headaches and interoperability costs,” said Trey Courtney, Global Chief Product and Partnership Officer of Mood Media.
“With these latest innovations, businesses can now have a complete all-in-one solution to execute their branded in-store experiences. And, they can rest assured that their customers are enjoying an interactive shopping experience that is truly cohesive and complementary to their brand,” Courtney continued.
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