As both an inventor and longtime businessman, Wayne Merry spends a lot of time thinking about the auto dealership environment. He sees the need for a new platform to help dealers handle the constantly shifting market.
Current particulars include buyers wanting a personal experience when shopping, they want the latest technology and of course the best deal.
Statistics note a long term slide of new car sales with September’s top four manufacturers experiencing a double-digit decline in sales. So the new marketing platform uses several core elements for mining sales. By using the touchpoint of the dealership’s service department information is generated that monitors the mileage of their last 3-5-year-old purchasers/customers.
The patented app is tracking the actual mileage of the customer’s autos helping the customer know just how long they have to remain within their warranties.
Merry says “customers then feel better about their dealership and are more inclined to do business with them again”. Online instant booking for all services (currently required by most manufacturers having all services done at a registered dealership) is a quick and one-step process that the dealerships already have online. The alerts also enquirer about getting the auto appraised while in service, extended warranty opportunities and also new auto purchasing options.
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