New research, conducted by auto research company and search engine iSeeCars.com, has found that car paint colors will change how good of a deal consumers will find when shopping for a used vehicle.
iSeeCars defined deals as 10% or more off a car’s market value.
In analyzing more than 4.1 million vehicles to see which car colors resulted in deals, iSeeCars found that less-popular colors don’t always bring the best savings, said iSeeCars Chief Executive Phong Ly. Common and uncommon colors can bring deals to those looking for a used vehicle.
Buyers are 24.3% more likely to get a deal on a beige-colored vehicle than the average vehicle. Beige ranks ninth in terms of popularity among vehicle colors, well behind the most popular color choices for consumers.
Those popular colors are black, white, silver, and gray.
Buyers of orange vehicles are least likely to get a deal.
Within specific vehicle segments, beige sees the most discounts on minivans and SUVs and the second-most for passenger cars.
“Beige vehicles accrue the highest mileage of all car colors, suggesting that it’s a common color for daily drivers that tend to have less flashy colors,” Ly said.
Ly expanded on the beige theme, listing vehicles of that color with the most frequent discounts. Those are Volkswagen Passat, the Chevrolet Malibu, the Chevrolet Equinox, and the Toyota Sienna.
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