To further highlight its growing vacation rentals and apartments business, the company is also placing these features above other travel firms’ organic results, suggesting that Google is prioritizing growth in a trending space.
Beforehand, listings were displayed in Google’s hotel search or in recently-launched one-stop shopping platform Google Trips. However, all searches for vacation rentals now trigger four results in a box from vendors or channel managers when the user types in a keyword, such as a location.
Searches for vacation rentals still differ from those for hotels in some instances however.
When the user clicks on a vacation rental that is displayed and accesses the follow-up page on Google Trips, users see listings from a sole company rather than being faced with listings from several companies on an auction-style page.
Director of Business Development for Travel, Nicola Simionato, launched the firm’s vacation rental program at the Vacation Rental World Summit in Lake Como, Italy.
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