Earlier this year, TRADER showed off their new auto dealership website platform by describing it being created "by Canadians, for Canadians," as apart of a larger response to consumer feedback.
At the time of launch, David McMinn, Chief Operating Officer at TRADER, described the platform in a news release as “the most advanced, Canada-first website solution in-market.”
To get a feel for what were the biggest — and most important — updates, as well as explore news on adoption rates and success of the revamped platform, Auto Remarketing Canada turned to Matt Lawson, Vice President of Dealer Software at TRADER Corp.
When asked about the key dealer website platform upgrades announced by TRADER Corp. earlier this year, Lawson began by noting the solution was created by a team of Canadian’s who spent 10 months meeting with over 500 Canadian dealers nationally “to better understand what Canadian dealers want in their desired website solution.”
The input garnered from these efforts then influenced how the company prioritized development for the new platform.
TRADER Corp. shared in the initial news release that it designed its new TAdvantage platform to create the best consumer engagement possible and to give those consumers “website experiences that are truly unique,” making them available to automotive retailers across Canada.
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