It was recently reported by Bloomberg that auto manufacturer Renault was considering producing an entirely electric car. According to the reporting, the company's Commercial Director overseeing electric vehicles, Emmanuel Bouvier, stated that this new electric car would be produced on the same platform as Mitsubishi and Nissan.
Bouvier said, “We’re working on developing the range of our lineup so as to cover all segments with electric cars.” He added, “It’s too early to say that we’ll be in competition with Tesla head on, but we’re obviously planning to cover a larger share of the market.”
Due to increasing awareness among consumers, the popularity of EVs (electric vehicle) and toughening emission standards, many carmakers are trying to ramp up their EV line-ups. Ford Motor Company has planned an $11.5 billion investment for the electrification of its fleet. General Motors has also launched several EVs. Tesla has changed the EV game for carmakers. While previously, EVs were seen as merely a means to meet emission standards, Tesla has proven that they can be profitable at the same time.
Usually, any new EV launch is compared to Tesla’s vehicles, which are considered the gold standard in the EV space. Renault’s new car will be no different. It could compete with Tesla’s Model 3 and Volkswagen’s ID.3. Volkswagen unveiled its budget ID.3 electric car at the Frankfurt auto show on September 10. It already has models such as the Audi e-Tron and the Porsche Taycan. These, however, have higher price points and compete with Tesla’s premium Models S and X.
Renault is also planning its new car as an affordable all-electric vehicle. This car, therefore, could ideally be positioned against Tesla’s Model 3. As per YouTube’s most noted auto reviewers, Tesla’s Model 3 has been ranked as the best electric car. Consumers prefer the Model 3 for its driving dynamics, tech, and lower price range.
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