Lucky Generals was chosen after a competitive pitch process and will help Zoopla bring to life its brand and highlight the role the company plays in the lives of renters, buyers, sellers and landlords.
The London-based online property portal said the agency’s work will begin immediately.
“Our ambition is to be the UK’s number one property destination and in Lucky Generals we have found the perfect partner to help us reach our goal.
“Their ability to combine incredible creative ideas with an unrivaled strategic insight made them stand out in a competitive field.
“They understand our brand and had great chemistry with the team. We can’t wait to begin working with them.”
— Gary Bramall, Zoopla CMO.
Lucky Generals CEO Katie Lee said: "Sometimes when you meet a team you just know that you'll walk over hot coals to get to work with them.
“They're an inspirational leadership team in a category that we are all completely obsessed by, on a mission to become number one. We're looking forward to helping them do it."
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