To keep loved ones safe on the road, Zendrive through its mobile tech helps enable Hum, Verizon’s connected car solution to improve driving safety. This technology shows a marked reduction in speeding through a feedback loop that allows people to see how their overall driving safety score changes over time, using the sensors on the phone alone.
Results from a six-month study of Hum users show that over 30% of drivers showed an overall reduction in speeding. The average driver reduced their speeding time by 0.24 minutes/hour. While this doesn’t seem like a lot, that behavioral change equates to millions of hours every month where drivers are no longer speeding: enough to circle the Earth over 2,000 times. Since even a 5% decrease in speed relates to an average 20% reduction in fatal crashes, small shifts in behavior can have a substantial impact.
“Zendrive was founded to make roads safe using data and analytics,” said Zendrive CEO & Co-founder, Jonathan Matus. “Our last school safety study showed us that the roads around our country’s schools are dangerous, and speeding makes them worse. Through this partnership with Verizon, our ability to surface regular feedback helped drivers understand their actual behavior and empowered them to make meaningful changes that will make roads safer for all.”
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