Five new trends in HR trends driven by technology

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

The digitalization of processes in organizations has brought important changes in the HR industry.

At present, companies have a wide spectrum of technological resources that help them improve their processes and grow in the market. The introduction of chatbots to improve customer service, the use of billing systems in the accounting area and the implementation of CRM systems for marketing and sales strategies are an example of this.

The HR area is not far from this panorama, there are currently endless tools that rely on technology, and that have created a trend in companies to automate and streamline the different phases in the life cycle of employees, from the hiring, training and integration of personnel, up to motivation programs, project management and talent retention.

According to this, we will analyze five trends that, based on technological resources, have revolutionized the way in which Human Resources are executed.

1) Proliferation of hybrid equipment: Remote work is a reality thanks to the devices that allow employees to carry out their activities outside the office. Given this, new employment modalities have emerged, ranging from the home office, to the possibility of hiring freelancers for specific activities, which creates new structures within the organization. “The challenge for the Human Resources areas will be to integrate the members of the hybrid teams, even outside the office they should feel and be part of the organization. The freelancer can be a better supplier if it develops a close relationship with the company and creates a sense of identity, this starts from knowing the different areas that make it up and knowing its partners,” says Guillermo Bracciaforte, Co-founder of Workana, leading platform in hiring freelancers in Latin America.

2) Introduction of Big Data for smart recruitment: The best way to make a decision is based on information. Data analysis through specialized Human Resources management systems is an increasingly used method for talent recruitment. Thanks to the analysis of the curricula and the information that the candidate offers in the interview, it is possible to make a selection of the most strategic personnel, as well as to identify more precisely the type of profile that is needed to fill a position.

3) Project management with technological tools: From a digital agenda, to software specialized in project management, they are technological resources that facilitate the planning and execution of staff activities, and also allow sub-tasks to be delegated. This benefits both the project manager, who can have control and verify that everything goes well; as to the collaborators, who, with good planning, have greater clarity to perform their tasks in a timely manner. These tools are not new, but they have become more accessible and easy to use, today there are professional project management tools that can be used from the cloud, and even with payments depending on the size of the equipment or time used.

4) Greater transparency in environment, salaries and benefits: Currently, platforms, specialized sites and even social media groups have been created, where employees have the opportunity to share their experience by collaborating with certain companies. “In addition to the benefits for workers, by giving them information to make better career decisions, a more transparent environment brings benefits to organizations: 1) better candidates in their recruitment process, before applying people know whether or not they are aligned to the organizational culture, 2) “knowing the levels of satisfaction of its employees, you can design better programs for motivation, integration and retention of talent” comments Luciana Caletti, vice president of Glassdoor in Latin America, where people publish from their salaries, even questions in job interviews.

5) Applications: The cell phone is a device that today has become an extension of the human being. Therefore, the Human Resources departments have seen an opportunity to speed up the management of their activities through applications. Some companies choose to use already designed apps and only implement them, while others prefer to develop them according to their needs.

Personnel registration, payroll, communication with employees and control of assistance and vacations, are some of the actions that can be performed through these specialized platforms.

With this it is possible to see how technology has completely redefined the role of HR and has contributed to making its task of guaranteeing the proper functioning of the organization more and more efficient. Following the above trends will help make better decisions for the benefit of the company itself.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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