Video advertising is a consistently undervalued channel, especially given 20% of the population is no longer reachable through television as people continue to obtain information elsewhere and find other forms of entertainment. A major hurdle for dealerships is finding a scalable creative solution, to turn over new video assets every month. With this enhanced technology, Dealer.com seamlessly provides the details that dealerships want to highlight, such as their incentives, vehicle imagery and branding. Cartender will then take that information and transform it into compelling video templates.
"Dealer.com takes pride in finding undervalued modes of advertising channels for our dealers and removing barriers of entry to those channels," said Mark Bernstein, Associate Vice President of Advertising, Dealer.com. "We're thrilled for this new venture, as video advertising gives dealers the ability to build brand and inventory awareness by connecting Facebook and YouTube audiences with their dealership in a dynamic and engaging format."
Dealer.com works with dealers to identify their specific goals, build creative, and automate monthly video updating to alleviate the time burden for dealers managing video assets.
"Video advertising is an effective way to communicate and engage with customers, but getting the content to market in a timely manner has been a major challenge until now," said Collin Davis, CEO and Co-Founder of Cartender. "Working with Dealer.com is the perfect combination of video production expertise, technology solutions, and the most comprehensive vehicle dataset in the industry. Dealers can now target automotive shoppers with a video solution that saves them time and resources by getting their brand to market ahead of the competition."
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