After that, the seller meets at his or her chosen location with a concierge who picks up the car. Then, funds are deposited into the seller’s bank account.
“It was the best experience we ever had selling an automobile,” said Rana Mahfood-Levenderis, in a news release. She and her husband Emanuel Levenderis were the first customers to use the technology from Lithia.
Lithia said a proprietary technology powers the sell-from-home experience, and the company’s Senior Vice President, Chief Innovation and Technology officer George Hines said in a news release that with the technology, “We’re meeting customers on their terms.”
“Now they can sell a car in minutes, within the comfort of their own home,” Hines said.
The company describes the technology as being part of “a multi-faceted expansion of digital conveniences.” It builds upon buy-from-home technology that the company launched earlier this year.
A pilot program with the technology is taking place in Pittsburgh and surrounding areas. The technology is available at Baierl.com, reflecting Lithia’s Baierl division.
“The site utilizes a proprietary valuation algorithm that has many applications throughout our business model.”
— Lithia President and Chief Executive Officer Bryan DeBoer.
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