Manufacturers have confirmed to Car Dealer Magazine that discussions with the tech titan are ongoing about offering cars for sale on its platform.
It is believed Amazon wants to bypass dealers and fulfill the sales process entirely online – delivering cars straight to the doors of consumers.
Renault UK boss Vincent Tourette told Car Dealer Magazine his firm had been ‘in discussions’ with Amazon, but that it had been ruled out because he ‘did not believe in bypassing dealers’.
PSA Group – which owns Peugeot, Citroen, DS and Vauxhall – also confirmed that it has had talks with Amazon.
Tourette said: ‘The benefits they [Amazon] would have is that they would be offering all brands – they would be multi-franchise.
‘Amazon will try to go direct with manufacturers, they want to sell these cars directly. That is what has been discussed.’
He added that he believed Google was also investigating the option of selling cars directly to consumers, hinting that talks had taken place with the search giant as well.
‘I think they are both in project mode at the moment and I am not sure how far down the line they are with it. I think logistics-wise you need strong logistics to sell cars so Amazon would probably be better placed right now.
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