TuanChe Limited, an omni-channel automotive marketplace in China, recently announced that it has signed a strategic partnership with Tmall Auto, the automotive arm of Alibaba Group’s Tmall, China's largest e-commerce platform for brands and retailers.
As part of the agreement, Tmall Auto will work with TuanChe to integrate its online resources, e-commerce infrastructure, and big data analysis capabilities with TuanChe’s pervasive national coverage and proven track record managing offline automotive operations and sales events. Both companies also plan to jointly integrate a new data-driven, smart, online-to-offline automotive transaction service while further expanding each other’s customer bases and enhancing the car-purchasing experience for consumers.
In conjunction with these commitments, the Company has also become the first regional partner for Tmall Auto’s Bijiabao. Bijiabao is an automotive price comparison product that offers free price quoting services to automotive shoppers online, effectively increasing the overall transparency of pricing throughout China’s automotive industry.
“We are excited to work with Tmall Auto to provide Chinese consumers with a superior, smarter, and ultimately more transparent automotive shopping experience. Since the second half of 2018, car sales in China have started to deteriorate as a result of changes in domestic policy and macroeconomic uncertainties. Major Chinese OEMs are currently facing an unprecedented industry downturn and are under significant pressure to reduce their marketing budget while still growing their top-line sales performance. As a result of this slowdown in the marketplace, our ability to consistently generate sales leads that are both accurate and highly relevant is increasingly regarded as a must-have solution for these suppliers. Our partnership with Tmall Auto, a dominant player in the e-commerce industry, will further bolster our ability to facilitate such automotive transactions for OEMs.”
— Wei Wen, Chairman and Chief Executive Officer of TuanChe
“Tmall Auto’s massive stream of online traffic and technological capabilities in big data analysis and AI will help to bolster our core suite of services along the automotive transaction value chain. Upgrades to our AI technologies will enable us to produce more precise user profile analyses, for example, while cutting-edge big data analysis will support the development of the smart automotive transaction system. We expect to put our partnership into action as soon as the 11.11 Shopping Festival this year, at which point we plan to roll out a variety of offline sales events throughout our coverage network,” added Wen.
SOURCE TuanChe Limited
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