Stafford-based Imovehome says its model and modest marketing approach means the average price per listing is £84, a small fraction of that for many other firms.
Imovehome is run by Amy Dixon, a former High Street agent for 20 years who started the online agency - although she prefers to call it a digital agency - early this year. So far investment has been around £1.2 million and the firm is nearing completion of an additional funding round.
It charges sellers an upfront basic £249 which pays for the company checking and verifying property details and then listing the home on what it calls “the big three property sites; Rightmove, Zoopla and Prime Location.”
Other charges include an EPC for £75, floor plan £55, copywriter for property details at £45, professional photographs at £95, a virtual tour at £125, a For Sale board at £45 and an agent to handle viewings charged at £35 per hour.
For the basic cost, all calls and inquiries are handled by the agency and it arranges viewings. Its website says:
“we help you negotiate any offers and see you through to completion.”
A key characteristic is that it offers a valuation tool for customers to set the asking price on their own property - and Dixon insists most sellers are sensible and don’t attempt to over-value their homes.
Read more here
Join us November 13-15 for the Property Portal Watch Conference Madrid 2019.