“At Masdar, we recognise the value to our community of car-sharing, both economically and in terms of its reduced environmental footprint. Because the ekar platform is scalable, we’re looking forward to introducing more electric vehicles into our car-share fleet in the future,” said Yousef Baselaib, Executive Director of Sustainable Real Estate at Masdar.
Consumers who use ekar's mobile app can now rent the Tesla Model X or S, charged by the minute, without having to purchase one themselves.
Users who choose the Tesla car they want will be able to pick up the car at a Masdar City electric vehicle charging location and then can return the car to the closest charging station when done.
This follows Masdar's recent £35 million investment into the Charging Infrastructure Investment Fund with the hopes of adding new charging stations for public use within the United Kingdom.
The new partnership between ekar and Masdar is apart of their further investment into alternative forms of energy within the UAE.
“The launch of this new service expands upon our existing portfolio of sustainable mobility solutions, which includes the Personal Rapid Transit (PRT) system and the NAVYA Autonom Shuttle,” Baselaib said.
“Furthermore, it demonstrates how cities can integrate multiple transport solutions to meet the needs of their residents, tenants, and visitors sustainably,” he added.
The Chief Executive Officer for ekar, Vilhelm Hedberg stated that this new partnership is part of their company's effort to shift their cars to an all-electric fleet by 2025.
“Our vision at ekar is to have 5 percent of our fleet electric by 2020, to be fully electric by 2025, and fully autonomous by 2030. In order to achieve this goal, it is crucial to align with innovators such as Masdar.
“Following on from initiatives such as that of Masdar City, we see great opportunity across the Middle East in the field of electric vehicle car-shares,” he added.
“The GCC has shown its commitment to grow the infrastructure needed to accommodate electric vehicles. For example, currently, there are 50 charging stations in Abu Dhabi and 100 in Dubai, and this number is set to dramatically increase in the next 5 years,” Hedberg said.
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