“AuctionNow is a prime example of how we can add more value to the auction process,” Kett said in a news release. “Our AuctionNow platform has performed exceptionally well in Canada and we are excited to now be using this technology in all of our U.S. auctions.”
Global vehicle marketplace IAA recently introduced IAA AuctionNow in the United States. The company says that with the new, proprietary AuctionNow interface, buyers can create their own customizable bidding experience. IAA says that can result in additional flexibility and control and add more value to the auction process.
IAA developed the AuctionNow platform, which it says gives the company full autonomy to continuously enhance the bidding experience based on customer feedback and recommendations.
The platform has been in use throughout the company’s Canadian operations since 2016. The new platform, which IAA says has consistently received positive customer reviews and feedback, replaces the legacy I-bid LIVE platform.
Improved auction monitoring options are among the highlights of the new platform’s enhanced bidding and buying experience. Buyers can now view and participate in up to 12 auction lanes through the same view. At the same time, they can also use enhanced search features to find vehicles quickly, according to IAA.
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