A trade media campaign started last week, while the company will begin advertising in print, digital, audio and TV.
The campaign follows Mogo’s deal with Scaleup Mediafund (SUMF), which has agreed to provide in-kind advertising and other contributions in exchange for a stake in the company.
SUMF is Australia’s only dedicated media-for-equity fund, backed by companies including News Corp Australia, Nova Entertainment, Network Ten, REA Group, Foxtel and Fox Sports.
Mogo Co-Founder Vanya Andropov said the launch capped off several years of research and development:
“After a three-year build and significant in-market testing, it’s very exciting to finally be at the stage to launch Mogo via a robust mainstream media campaign to the entire Australian market.
“Like any start-up, once the product is complete and tested, the path to market requires a very different set of skills.
“Having partners like SUMF and News Corp Australia providing advice, resourcing, marketing expertise and an audience reach that’s second-to-none has really completed Mogo.”
The Mogo platform allows prospective car buyers to submit the model and other specifications they’re looking for, which are then sent anonymously to dealers in their local area.
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