Chronotruck, described as a digital road freight marketplace, is the product of an independent start-up company that Gefco acquired in July this year. Acting as a regulated digital broker the service connects shippers and carriers through a platform built on four artificial intelligence (AI) algorithms designed to accurately allocate loads and reduce empty truck miles.
At a recent meeting, Emmanuel Arnaud, Executive Vice-President of Sales and Marketing at Gefco, explained that while an average company usually works with between 40 or 50 preferred transport providers, the Chronotruck platform logs several thousand transporters. Customers can select them according to need based on several criteria including: vehicle availability, proximity to the loading area, distance to be traveled, the space available in the truck, the transport company’s ability to reach one destination or another.
In fact, Chronotruck currently has 7,000 registered carriers and 9,000 active shippers, and according to its Founder, Rodolphe Allard, now CEO of the division, 95% of requests on the platform find the transport solution.
“We have an intuitive platform that enables a customer to place a transport order in less than two minutes. It is very simple and is a totally digitalised service, from ordering to the choice of the carrier, to the quote and transportation tracking, down to the invoicing.”
— Chronotruck Founder, Rodolphe Allard
Gefco is offering the service to automotive and non-automotive shippers. Regarding automotive, the service has applications for inbound and aftermarket but there is also scope for using it as an answer to finished vehicle shipments within a dealer network, according to Luc Nadal, CEO of Gefco.
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