The free monthly report compares the top 10 customer searches for used cars, as measured by advert clicks, with adverts listed on the website.
By making this data available to every dealer, the used car search engine says it aims to help dealers sell more stock by being better informed about which cars buyers want them to advertise.
Philip White, Commercial Director for Carsnip, said: "We’re really excited to be launching this free resource that every dealer could benefit from. The success of Carsnip has been built around data – now we want to share more of that information with dealers everywhere so they can give customers more of what they want."
He added that the report, entitled Mind The Gap, provided ‘an unprecedented level of insight into the ads that buyers actually click on – and will show long-term trends and changes in customer demand over time’.
The report compares data for adverts, and advert clicks, for search terms relating to colour, engine size and type, fuel type, manufacturer, mileage, model, price and registration year.
Based on September’s data, Carsnip customers’ ‘dream car’ would have been an automatic 2-litre Ford Fiesta, in white with up to 50,000 miles on the clock. However, when all adverts were combined, dealers were most likely to list a manual 2.4-litre Ford 3-Series – an imaginary mix of manufacturer and model – in black with up to 67,000 miles.
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