Dealer Trade Holdings is an unlisted public company headquartered in Brisbane, Australia, completing a product expansion into the United Kingdom in 2017 and with the launch of CarRecord in the United States in July 2018.
“The opportunity for growth in these markets is substantial. We’ve enjoyed first mover advantages with our technology platforms in two auto markets which were ripe for disruption.
“We agree that now is the time to seek a suitable buyer who will have the capacity and reach to be able to achieve significant market penetration on a global scale.”
— Dealer Trade Holdings Chairman Jarrod Sierocki
The sale process is being managed by the company’s corporate advisor, KPMG, Sydney.
Dealer Trade is a virtual wholesale vehicle auctioning platform exclusively for motor dealers, manufacturers and fleets. Through the app, wholesalers can immediately auction traded cars to other connected wholesalers in the market.
It has over 60 percent of all motor dealers connected in Australia and was the first mover to digitally disrupt the traditional operating wholesale market of used cars. Launched in 2016, Dealer Trade has expanded to the UK and with plans underway to expand to the USA, along with discussions with global major auto manufacturers for direct dealership transactions.
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