The key findings showed that hourly workers this season are prioritizing flexibility over jobs with the highest pay - in fact, highest pay ranks among the least popular criteria for holiday job seekers this year. Following access to a flexible schedule they control, seasonal workers cited "as many hours as possible" and "a good company and/or great atmosphere" as other top criteria. These three priorities accounted for the majority of responses over other considerations including: perks and/or discounts, opportunities to stay on as permanent employees, benefits and worker protections like overtime, and good locations.
The report also showed that the majority of job seekers (63%) began looking for holiday employment before October. Some workers started as early as July (15%) and August (25%), while an additional 34% started searches in September. Nearly a quarter of respondents (21%) will begin to look in October.
"As the competition for quality workers continues to increase, employers that want to attract the best and brightest need to understand how the employment landscape is changing and what workers are really looking for," said Adam Roston, Bluecrew CEO. "The Bluecrew 2019 Holiday Hiring Report reveals that above all else, holiday workers want the flexibility to work when they want and as much as they can."
Key Findings on the Changing Worker Landscape
"Brands benefit immeasurably from direct contact with the people who matter most to them. Whether they be millennials, doctors or seasonal workers, Toluna can tap a panel community 30 million members strong for candid feedback that results in high-quality insights into what these audiences think, feel and do," said Jay Rampuria, EVP of Global Business & Corporate Development at Toluna. "The results of the Bluecrew 2019 Holiday Hiring Report indicate that employers and economists promoting short-term gigs might not understand the needs and expectations of seasonal employees."
Additional Findings on Worker Plans and Expectations
The survey was conducted by Toluna QuickSurveys between August 27 – September 3, 2019 of over 800 respondents looking for seasonal holiday jobs across the U.S.
Check out the infographic for a visual guide to the survey findings.
SOURCE BlueCrew and Toluna
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