WeWork expands its services to keep afloat by dipping into Israeli music industry

This unique music venture was created to operate in a 1,500 sq m space and include rehearsal and recording studios, along with offices and meeting rooms.

WeWork is shelving plans to launch a shared working space for musicians in Tel Aviv, several people familiar with the matter who spoke on condition of anonymity told Calcalist. With WeWork’s unclear future, the musical venture has been effectively canceled, one of the people said.

Recently, WeWork published a detailed investor presentation outlining its plans to recuperate the company since its botched IPO attempt, the ousting of Co-Founder and former CEO Adam Neumann, and the takeover by its biggest backer Japanese holding company SoftBank. Among the measures listed in its plan, WeWork stated it intends to cut non-core activities and focus on shared office spaces.

The music venture was set to operate in a 1,500 square meter space in the basement of the Midtown tower in central Tel Aviv, where WeWork already operates a six-floor coworking space. The new venture was meant to include rehearsal and recording studios, as well as offices and meeting rooms.

The project was planned in collaboration with Tel Aviv-based concert production company Zappa, incorporated as Zan Music Ltd., and Israeli musician Aviv Geffen.

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