In the past year or so, online retail solutions for auto dealers has been increasing in part due to the demands of consumers which has led to more online platforms to begin developing their own platforms and products and brought in several new market entrants.
GForces has launched its e-commerce platform which enables consumers to buy used cars online providing an omni-channel experience that seamlessly blends online and in-store.
Called NetDirector Auto-e, the platform has 28 major dealer groups signed up, with 11 already live. Integration with third parties enables all aspects of the sales process to be transacted digitally, including part-exchange valuations, finance applications, and instant credit decisions.
RRG was the first to launch, in November last year, and has been followed by the likes of Chorley Motor Group, Vantage Motor Group, Simpsons Škoda, and independent specialist Croyland Car Megastore in Northamptonshire.
Vospers, due to launch in the autumn, will be the first group to offer online transactions for new cars. Birchwood and JCB Group are both expected to launch in the next few months, while Jardine Motors Group went live in August.
Chorley Motor Group’s first full month of operation was March, during which 5% of its sales were undertaken online. Data from dealers live with Auto-e shows more than half (55%) of consumers who transact online do so outside retailer hours, and 51% of transactions were undertaken using mobile.
Paul Stokes, head of online retailing at GForces, said:
“Our offering is very much about giving dealers the opportunity to deliver a blend of the physical and online. If it’s a true home delivery, that would be classed as a distance sale – but we are only seeing a very small percentage of those, with most customers opting for some kind of interaction at the dealership."
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