Evans, 51, became Cars.com Executive Vice President, a newly created position, on Oct. 28. He reports directly to Cars.com CEO Alex Vetter, the company announced as it also released its third-quarter earnings. Evans most recently spent four years as Chief Marketing Officer for Hyundai Motor America, a role he left in mid-October.
Evans told Automotive News in an interview that he was "really, really attracted" to the Cars.com team and the technology that the company has enabled as it works to expand beyond its origins as an online vehicle listings site.
"I see dealer profitability as something that we have to take very seriously. I feel the vibration in the retail network. Dealers really want a better way forward because of all the unknowns moving forward at retail these days."
— Dean Evans
Before joining Hyundai, Evans served as the top marketing officer at Subaru of America and at dealership website provider Dealer.com. He also has worked at Land Rover North America and Chrysler.
Evans was named to the Automotive News All-Stars list in 2018 and 2013. He also ranked No. 8 on Forbes' World's Most Influential CMOs list last year.